In the heart of the Nordic region, Natlink emerges as a powerhouse, a culmination of merging market leaders into a singular force. Our legacy stems from the early days of outdoor enthusiasts and hunters, seeking tools to connect with the wild. “By hunters and outdoor enthusiasts, for hunters and outdoor enthusiasts” is not just a motto; it’s our guiding principle. Today, Natlink is a beacon of innovation, crafting cutting-edge technology for a connected hunting and outdoor experience. Our commitment to quality is unwavering, as our team of passionate developers and designers tirelessly collaborates to create durable, intuitive, and user-friendly solutions. Inspired by Scandinavian design, our products blend functionality with sleek aesthetics and timeless elegance.

How it started

Our journey started in 1977 when Tracker OY emerged as a beacon in the Finnish wilderness, specializing in GPS receivers for hunting dogs. Acquiring B-bark and Ultracom OY in 2020 and 2018 strengthened Tracker’s technological prowess, leading to the reliable real-time positioning system we offer today.

Meanwhile, in Sweden, WeHunt Nordic AB, founded in 2012, was reshaping hunting experiences through a digital platform. From planning, live tracking during hunts, and statistic follow-ups, the WeHunt platform extends beyond the hunt, offering year-round services that connect various devices and provide hunters with a comprehensive platform for all their needs.

Burrel Trail Cameras, the marketing leaders in Finland for trail cameras, pioneers innovative surveillance solutions. Renowned for ease and efficiency, Burrel excels in seamlessly blending advanced features, making it the go-to choice for monitoring wildlife or securing your summer cottage.

A Unified Experience for Outdoor Enthusiasts

Acquired by Nalka Invest, the esteemed companies Tracker, WeHunt, and Burrel Trail Cameras have seamlessly merged under the Natlink name, solidifying our position as the largest hunting technology company in Europe. While our product names proudly retain their prominence, they will now do so under the esteemed Natlink umbrella, ensuring a unified and enhanced experience for our valued customers. Our commitment to innovation has earned global trust, empowering hunters and outdoor enthusiasts with products that go beyond the ordinary. At Natlink, we believe technology should deepen your connection with nature. Our products are not just tools; they’re companions enhancing the outdoor experience. Join us on a journey where innovation meets nature, and technology empowers you to explore the world with unbridled enthusiasm. With Natlink as your guide, the possibilities are limitless.

The Executive Team

A team of visionary leaders driving the next frontier of outdoor experiences, bridging the gap between technology and nature. Our executive team, a fusion of expertise, passion, and a shared vision, is propelling Natlink to the forefront of the global outdoor industry. Natlink is not just a powerhouse for developing technology solutions; it’s a thriving ecosystem that seamlessly connects hunters and outdoor enthusiasts to the natural world. Together with our talented and committed team, we’re paving the way for a future where every hunter and outdoor enthusiast can confidently explore the wild, empowered by an unparalleled integration between innovation and nature.