Natlink Privacy Policy End User

Effective Date: February 17, 2026

1. About This Policy

We respect your privacy and want you to feel confident when using our services.

This Privacy Policy explains how Natlink Group AB and all its current and future subsidiaries — currently including Natlink AB, Natlink OY, and Natlink AS — with headquarters at Sveavägen 168, 113 46 Stockholm, Sweden (“Natlink”, “we”, “us”) collect, use, and protect your personal data when you use the Natlink Services as an end user.

It applies to all our products, applications, services, and platforms — together called the Natlink Services — including:

WeHunt, Tracker and WeHunt X mobile apps – built for hunting and outdoor activities, helping you and your team stay connected, safe, and organized in the field.
WeHunt web app – a desktop companion to the mobile app, offering tools better suited for use on a computer.
Burrel trail-camera mobile app – lets you view, manage, and share trail-camera photos, connect with other users, and link cameras with your WeHunt teams.
Burrel web app – a web-based version of the trail-camera app with the same functionality.
Natlink backend platform and services – the secure data and service infrastructure that powers our apps and authentication features.
Tracker Map Planner
Reviiri – service for managing hunting club leasing agreements
Wehunt Viltrapport – service for reporting of game to third parties

Unless we state otherwise when a new service launches, these Terms also cover any future Natlink Services provided to end users.

This Privacy Policy covers personal data of Natlink’s end users only. If you interact with us as a supplier, business customer, business partner or subcontractor, please refer to the Natlink Privacy Notice for Co-operation.

What this Policy is — and what it is not

This Policy explains how we handle your personal data. It is not:

the Natlink Terms of Use, which are the legal agreement that lets you use our services, or
the privacy policy of any third-party service that connects with Natlink. Those services have their own privacy policies.

Your Privacy Controls

We believe you should be in control of your own data. Alongside this Policy, you’ll find tools inside our apps to help you manage what you share:

Integrity Settings: Choose what information you share and how it’s used.
Account Settings: View, edit, or delete your profile and account information.
Cookie Settings: (where available) Control cookies and similar technologies that help us improve performance and experience.

Our commitment

We’re hunters, developers, and outdoor enthusiasts ourselves. We design every Natlink Service to be secure, transparent, and useful — and to respect your right to privacy at every step.

2. Your Rights and How to Use Them

You always have rights when it comes to your personal data. These rights come from data-protection laws such as the EU General Data Protection Regulation (GDPR). We explain below what each right means and how you can use it inside the Natlink Services.

We reply to verified privacy requests within 30 days, in line with Article 12 of the GDPR. Some rights apply only in certain situations — for example, when we use a specific legal basis such as consent or legitimate interest.

If you contact us to exercise your privacy rights, e.g. by sending us an email request on gdpr@natlink.fi, we’ll process your request data (name, contact, ID verification) only to respond and store it for up to one year for accountability.

Your right	What it means	How you can use it
Right to Information	You have the right to know how we collect, use, and share your personal data.	We explain this in this Policy and through in-app notices when relevant. You can also contact us at gdpr@natlink.fi.
Right of Access	You can get a copy of the personal data we hold about you.	Export your data directly from the app (for example, in GPX format) or contact us at gdpr@natlink.fi.
Right to Rectification	You can ask us to fix or update your data if something is wrong or missing.	Edit your information in Account Settings or contact us for help.
Right to Delete (“Right to be Forgotten”)	You can ask us to delete certain personal data.	Start the Delete Account process in the app. When your account is deleted, we anonymize your data so it can’t be linked back to you. In some cases, we may keep anonymized information for analytics or legal reasons.
Right to Restrict Processing	You can ask us to pause or limit how we use your data.	Adjust settings in the app or contact us to request a restriction.
Right to Object	You can object to processing based on our legitimate interests or for marketing.	Manage your marketing preferences in the app or contact us to object. If you object to analytics based on legitimate interest, we stop linking analytics data to your account and keep only anonymous statistics.
Right to Data Portability	You can ask for your data in an electronic format and move it to another service.	Export your data from the app or contact us to receive other available formats.
Right to Withdraw Consent	If we process data based on your consent, you can withdraw it at any time.	Change your consent settings in the app or contact us to withdraw.
Right to Lodge a Complaint	You can raise a concern with a data-protection authority if you believe we haven’t handled your data properly.	We encourage you to contact us first at gdpr@natlink.fi so we can help resolve it. You can also contact the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY) or your local EU/EEA authority.

Controls for Personalized Advertising

If we ever show personalized or interest-based advertising, you will be able to control this in your app privacy settings. Even if you opt out, you may still see general ads that are not based on your personal profile.

3. Personal Data We Collect About You

We collect personal data to make the Natlink Services work the way you expect — and to keep improving them. The type of data we collect depends on how you use our apps, devices, and connected services.

We group this information into categories so you can clearly see what we collect and why.

A. Data you provide when creating or updating your account

Category	What it includes	How it’s used
User Data	Information we need to create and maintain your account. Full name Email address Password Phone number Country (determined from app stores, location, or IP)	To set up, secure, and personalize your account.
Authentication Data	If you sign up or log in through a third-party service like Google or Apple, that service shares basic details (e.g. your name, email address, and a secure token) with us.	To verify your identity and connect your accounts.
Profile Settings	Optional details you add yourself — such as a profile photo, preferences, or team memberships.	To help you connect with your hunting teams and personalize your experience.

B. Data collected when you use Natlink Services

Category	What it includes	Examples of use
Usage Data	How you interact with our services — hunts you plan or join, devices or dogs you add, teams you belong to, map or pin preferences, and other in-app actions.	To operate features, improve usability, and fix issues.
Location Data	Precise GPS location (when enabled on your device) Approximate location (country, region, or city) from IP or language settings	To enable core features like tracking and safety, and to meet our Terms of Use.
Route Data (GPS)	Tracks and routes recorded during hunts or outdoor activities.	To provide live tracking and replay functions for teams.
Photo and Media Data	Photos and videos you upload, e.g. on dogs or downed game, including photos and videos captured by your connected trail/game cameras (or any other connected camera), plus related metadata (timestamps, device IDs).	To display and share images, detect activity, and — when anonymized — to improve AI features like animal recognition.
Device and Technical Data	Device ID, model, OS version, app version, network type (Wi-Fi, 4G, Bluetooth etc.), language, and region.	To make sure our apps work smoothly across different devices and networks.
Sensor Data	When you turn on certain features, we may process: Microphone (for walkie-talkie/Push-to-talk) Compass and directional data Speakers and audio interfaces	To power optional safety and communication features.
User-Generated Content	Any content you create or share — groups/teams and interactions between them, hunting ground maps, messages, map pins/geographic targets, game pins and other materials.	To enable collaboration within your teams and hunts.
IoT Device Data	Data from connected Natlink or third-party IoT devices (e.g. trail cameras or dog tracking devices): IDs, mobile networks, sensor readings, media files, status and usage logs.	To keep your connected devices running reliably.

C. Payment and Transaction Data

When you buy a subscription or product through our services, we process:

Name and phone number
Payment method (e.g. card, mobile payment, invoice)
Purchase details and transaction ID (never your full card number)
Billing country or postal code
Purchase history from partners such as Stripe, Apple App Store, or Google Play

We receive related data from payment partners to handle your purchase, send receipts, and manage subscriptions securely.

D. Additional Data You May Choose to Share

Category	What it includes	Why we collect it
Survey and Feedback Data	Comments or responses you give in surveys, beta tests, or feedback forms.	To understand what works and what could be improved.
Support and Communication Data	Emails, messages, or chat conversations with our support team.	To help you with questions or technical issues.
Cross-Service Data Sharing	Data shared between WeHunt and Burrel apps (e.g. trail-camera photos shared with your WeHunt team).	To link features across apps so everything works together.
Third-Party Apps and Devices	Data needed to integrate with third-party services or hardware you choose to connect.	To make integrations and connected devices function properly.
Technical and Security Service Providers	Data from partners who help map IP locations or protect against fraud and abuse.	To keep accounts secure and prevent misuse.
Marketing and Analytics Partners	Aggregated or inferred information about your interests from trusted partners.	To improve our services and measure what’s useful for hunters.
Acquired Companies	Data from companies that Natlink acquires.	To continue providing a consistent experience across platforms.
Anonymous Usage Data	Limited data from non-logged-in use (such as approximate location and device info).	To make sure the app runs smoothly, even before you sign up.

Our promise

We only collect what’s necessary to deliver the experience you expect — no more. Whenever possible, we pseudonymize or anonymize personal data so it can’t be linked back to you. We never sell your personal data.

4. How We Use Your Personal Data

We use your personal data to make the Natlink Services work as they should — securely, reliably, and with constant improvements that benefit you and your hunting and outdoor community.

We only process data when we have a lawful reason to do so under the EU General Data Protection Regulation (GDPR). Those reasons (our “legal bases”) are:

Performance of contract – we need the data to provide the service you’ve asked for, according to our agreement with you, our Terms of Use.
Legitimate interests – we use data to improve and protect our services in ways that don’t override your rights.
Consent – you’ve actively agreed to a specific use.
Legal obligation – we must process data to follow the law (for example, tax or accounting rules).

A. Purposes of Processing

Why we use your data	Legal basis	Data involved
To provide and maintain our services – create and manage your account, enable app and device features, and deliver the Natlink core personalized experience.	Performance of contract	User data, usage data, location data, device & technical data, payment data
To keep everything reliable and secure – detect fraud, misuse, or errors and protect your account.	Legitimate interests (security and fraud prevention)	User data, device & technical data, IoT data
To evaluate and develop new features, technologies, and improvements. This includes developing and training algorithms and machine-learning models to improve security, personalization, and user experience. It may involve using trail-camera photos and related metadata to train and improve algorithms that recognize animals, optimize image quality, or enhance user and device safety. We pseudonymize or anonymize such data whenever possible. Examples: Improving app interfaces Testing new features Developing AI features such as AI-generated dog avatars or AI recognition of animals in trail-camera photos Detecting barking or movement patterns using AI/ML	Legitimate interests (innovation and service improvement)	User data, usage data, IoT data, photo & media data, sensor data, survey & feedback data
To provide optional features or integrations – for example, linking with another app or device.	Consent	User data, usage data, sensor data, photo & media data
To diagnose and fix technical issues – identify and solve bugs or outages.	Performance of contract	User data, usage data, technical data, IoT data
To process payments and manage subscriptions – handle purchases, invoices, and renewals.	Performance of contract	Payment & transaction data, user data
To communicate with you – respond to support requests or send important service updates.	Legitimate interests (user support and communication)	Contact data, support data
For marketing that requires consent – for example send optional marketing emails or show personalized ads (if enabled), or if you join an event or competition, we may ask for consent to display your name or results.	Consent	User data, usage data, device data
For marketing that doesn’t require consent – for example, non-personalized ads or partner campaigns.	Legitimate interests (marketing and business growth)	User data, usage data, device data
To meet legal obligations – follow Swedish and EU laws, respond to official requests, or handle tax and accounting records.	Legal obligation	All relevant data categories
To work with law-enforcement or authorities – when required by law or for public safety.	Legal obligation and legitimate interests (public safety and compliance)	All relevant data categories
To fulfil contractual duties with partners – such as sharing pseudonymized map-usage data with licensed partners.	Legitimate interests (partner relationships and license compliance)	Usage data, location data, device data
To plan and improve our business – forecasting, reporting, and understanding service use.	Legitimate interests (business operations)	User data, usage data, payment data
To collect feedback through surveys – learn what hunters and teams think of our features.	Legitimate interests (user engagement and improvement)	Survey & feedback data, user data

B. Automated decision-making and AI use

We don’t make decisions that have legal or similarly significant effects based only on automated processing.

We do use algorithms and AI/ML systems to make our services smarter and safer — for example:

personalizing maps or interface layouts,
generating AI dog avatars or hunt plans,
recognizing animal patterns in trail-camera photos,
detecting barking or gunshots for safety alerts.

These systems support your experience but never replace human judgment or produce binding decisions about you.

C. Your choices and control

Whenever we rely on legitimate interests, we do so carefully and only when it doesn’t override your privacy rights. You can object to this kind of processing at any time (see Section 2). For anything based on consent, you can withdraw that consent just as easily.

5. Sharing of Your Personal Data

Some of the Natlink Services are social by nature — designed to help hunters, teams, and devices work together in the field. That means some information is shared because you choose to share it, while other data may be shared with trusted partners who help us run and improve our services.

We never sell your personal data. When we share information, we do it carefully, securely, and only when necessary.

A. Personal data you choose to share

Some features are collaborative, and you control what you share with others. For example:

With other Natlink users: you can share your activity, location, hunts, photos, or linked devices with teammates, hunting groups or individual users.
In shared hunts or teams: you can invite other users, create or join shared hunts, and allow others to view shared locations, routes, cameras and photos, or dog tracking devices (their routes and positions).
Between apps: WeHunt and Burrel apps can share data — for instance, trail-camera photos displayed in WeHunt or shared camera ownership information.
In social features: public functions like leaderboards or community insights, we’ll clearly tell you first, and you’ll have full control over whether your data is visible.

You can adjust these sharing settings any time inside your app’s Integrity or Account settings.

B. Personal data that Natlink may share

We only share personal data with trusted recipients when it’s needed to provide our services, fulfill a contract, or meet legal or security obligations.

Who we share data with	What type of data	Why we share it
Third-party apps, services, and devices	User data, usage data, IoT and technical data	To enable integrations you request — for example, connecting your Natlink account with a third-party IoT platform or smart device.
Other Natlink users (through social or shared features)	User data, usage data, IoT data, photo and media data	To let you collaborate in teams, hunts, or shared devices — based entirely on your choices.
Service providers	User, technical, usage, IoT, payment, and feedback data	To help us operate our services — for example, cloud hosting, data storage, analytics, infrastructure, customer support, and security.
Payment partners	User data, payment and transaction data	To process payments, handle invoices, manage subscriptions, and prevent fraud.
Advertising and marketing partners	User, usage, and technical data	To promote Natlink through campaigns, measure performance, and (if you’ve given consent) show personalized advertising.
Analytics and research partners	User and usage data (pseudonymized, anonymized or aggregated)	To conduct statistical analysis, improve performance, or support academic research.
Distributors and content partners	Usage, device, and technical data	To distribute connected device content (like trail-camera images) across supported platforms.
Other Natlink group companies	All relevant data categories	To operate our business efficiently, maintain security, and ensure a consistent experience across Natlink Services.
Law enforcement or regulatory authorities	All relevant data categories	When required by law or to protect rights, property, or safety.
Business partners and licensees	Pseudonymized usage or map data	To meet license terms and maintain technical integrations.
Potential buyers or successors	All relevant data categories	In case of a merger, acquisition, or business transfer — always under conditions that protect your privacy.

C. How we protect your shared data

Whenever we share your data with a partner or service provider, we make sure they:

handle it securely and follow data-protection laws,
receive only the minimum information needed,
use pseudonymization or anonymization where possible, and
never sell your personal data

We work only with partners who meet our standards for privacy and security.

6. Data Retention

We keep your personal data only for as long as we need it — to deliver the Natlink Services, meet legal obligations, and keep everything running safely and reliably. After that, we delete or anonymize it.

How long we keep data depends on what it’s used for, how sensitive it is, and any legal or technical reasons we must retain it. In most cases data is stored for no longer than ten (10) years from the last active transaction between you and us. See table below for more information.

A. How long we keep your data

Type of data	How long we keep it	Why
Data you control	Until you delete it or remove it from your account.	You decide how long this data stays. E.g. you can delete photos of your dogs, map pins in your team, or other shared content whenever you like.
Temporary data	Deleted automatically after a defined period (for example, most search data is deleted after 90 days).	To improve performance without keeping unnecessary information.
Account data	Stored until you delete your account.	To make sure your profile, settings, and connected devices work until you choose to leave. Once you delete your account, we delete or anonymize your data so it can’t be linked back to you.
Legal or technical data	Retained only as long as required by law or technical necessity.	For example: – Payment and transaction records (for tax and accounting) – Security logs (for detecting misuse) – IoT system data (for maintaining reliability)
Anonymized data	May be kept longer, since you can’t be identified from such data any longer.	To support useful long-term insights like hunting analytics, dog-trail trends, or IoT performance — all without linking back to individual users.

B. After you delete your account

When you delete your Natlink account:

Your personal data is permanently removed or anonymized,
Any team or shared content you created may stay visible to others (for example, a hunt history in your team), but it will no longer be linked to you personally,
We may keep limited anonymized or technical data for fraud prevention or security reasons.

7. Data Transfers

We store and process your personal data mainly within the European Union (EU) and the European Economic Area (EEA).

A. Where your data is stored

We use trusted cloud providers — such as Amazon Web Services (AWS) and Google Cloud Platform (GCP) — with servers located inside the EU/EEA. These providers meet strict European standards for privacy, security, and reliability. They help us store and process your data safely so the Natlink Services work smoothly.

B. When we work with partners outside the EU/EEA

Most of our processing stays within Europe. If we ever need to work with a partner or service provider based outside the EU/EEA, we make sure your data is just as protected as it is here.

Before any such transfer happens, we always ensure one of the following safeguards is in place:

Standard Contractual Clauses (SCCs) approved by the European Commission,
Adequacy decisions confirming that the destination country provides an equivalent level of protection, or
Other approved safeguards consistent with Chapter V of the GDPR.

We also use additional technical and organizational protections — such as encryption and pseudonymization — to keep your data secure during transfer.

8. Protecting Your Personal Data

We take your privacy and security seriously. Protecting your data is part of how we earn and keep your trust — and it’s something we work on every day.

No system is ever completely secure, but we apply strong technical and organizational measures to safeguard your personal data and to maintain the integrity of our systems.

A. How we protect your data

We use multiple layers of protection to keep your information safe. These include:

Encryption of data in transit and at rest, wherever appropriate.
Pseudonymization or anonymization of data whenever full identification isn’t necessary.
Strict access controls, ensuring only authorized personnel can access personal data.
Role-based permissions and secure authentication for internal systems.
Regular security reviews and audits to identify and fix potential vulnerabilities.
Storage limitation policies so we don’t keep unnecessary personal data.
24/7 monitoring to detect, prevent, and respond to unusual activity or attacks.

We continuously review our safeguards and update them as technology and risks evolve.

B. Protecting your account

You play an important role in keeping your account secure. Here are a few simple things you can do:

Use a strong and unique password for your Natlink account.
Don’t share your password or login details with anyone.
Log out after using Natlink Services on shared or public devices.
Keep your device software and app versions up to date.

If someone else accesses your account, they may be able to see your personal information, settings, or connected devices. If you think your account has been compromised, reset your password immediately and contact our support team.

C. Our incident response process

We have an internal incident response and breach notification procedure designed to:

detect and assess potential data breaches,
take immediate action to limit any risk, and
notify affected users and relevant authorities, in line with Articles 33 and 34 of the GDPR.

9. Children

The Natlink Services are made for adult users and older teens who hunt or enjoy the outdoors together. They are not directed to children under 16 years of age, and we don’t knowingly collect or process personal data from anyone below that age.

If you’re under 16, please don’t create an account or share any personal data with us. You can instead explore the outdoors with a parent, guardian, or adult who uses the app.

If we discover that we’ve collected personal data from a child under 16 without the proper consent, we’ll delete or anonymize that data and, if necessary, close the account.

If you’re a parent or guardian and believe your child has provided personal data to Natlink, contact us at gdpr@natlink.fi so we can take the right action.

10. Changes to This Policy

We may update this Privacy Policy from time to time as our services, technologies, or legal requirements evolve. When we make significant changes, we’ll let you know in a way that fits the situation — for example, through an in-app notice, an email, or a message on our website.

We encourage you to review this Policy every so often so you always know how we collect, use, and protect your data. The latest version is always available in the Natlink apps and on our website, and the date at the top shows when it was last updated.

We’ll never make changes that reduce your privacy rights without clearly informing you.

11. Cookies and Similar Technologies

Our web and mobile apps may use cookies and similar technologies — such as SDKs or local storage — to make your experience smoother and more reliable.

We use these tools to:

keep you signed in,
remember your preferences,
measure traffic and performance, and
help us understand how the apps are used so we can keep improving them.

We’ll always ask for your consent before setting cookies that aren’t strictly necessary for the service to function. You can manage or withdraw that consent at any time through your browser, device settings, or the in-app cookie preferences.

For details about the cookies used in a specific Natlink service, open the “Cookie Settings” section in that app or on our website.

12. How to Contact Us

If you have any questions, feedback, or concerns about this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer (DPO):

Email: gdpr@natlink.fi

Postal address:
Natlink Group AB
Sveavägen 168, 113 46 Stockholm, Sweden

Natlink Group AB is the data controller responsible for your personal data under this Policy.